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SLCC

Show Low Chamber
of Commerce
& Tourist Information Center
81 E. Deuce of Clubs, Show Low, AZ 85901
Mon to Fri • 9:00 AM to 4:00 PM
Show Low city entrance sign beside a road, with yellow wildflowers beneath a colorful, cloud-filled sky.

Arizona’s White Mountains

Show Low, Arizona

What will you discover in Show Low?

Show Low Chamber & Tourist Information Center

The Story & Facts of Show Low, Arizona

FOUNDED1870
INCORPORATED1953
COUNTYNavajo
ZIP / AREA85901 • 928
The story of Show Low, Arizona and the 1870 Deuce of Clubs card game
2♣ Historic Deuce of Clubs: How a Turn of a Card Named Show Low
EST. 1870 • HERITAGE 2♣

Named by the Turn of a Single Card

“If you can show low, you win.”

Marion Clark and Corydon E. Cooley homesteaded a 100,000-acre ranch here in 1870. Deciding there wasn’t enough room for both partners, they agreed to let a marathon game of Seven-Up decide who would keep the ranch and who would move on.

With one point left to win, Clark told Cooley, “Show low, and the ranch is yours.” Cooley cut the deck, turned up the Deuce of Clubs (2♣), and replied, “Show low it is.” Today, their ranch is our townsite, and our main street is proudly named Deuce of Clubs.

1870100,000-Acre Ranch Won
1953City Incorporated
65 Sq MiCity Land Area
140,000Trade Area Served
ELEVATION 6,412 FT

Largest Ponderosa pine forest in the U.S.

POPULATION 12,132

Grows to 30,000 seasonal residents

AVG HIGH TEMP 65.9°F

37.6°F avg low • 17.2" precipitation

FOREST & LAKES 2.0M AC

50 area lakes & streams • 120+ mi trails

Parks, Golf & Lodging

  • City Parks176 Acres • 7 Pickleball
  • Area Golf7 Courses (3 Public)
  • Hotels & Motels14 Properties (830 Rooms)
  • RV Resorts1,650 RV Spaces
  • Attractions3 Museums • 4 Amphitheaters

Medical, Airport & Distances

  • HospitalSummit Healthcare (101 Beds)
  • CollegeNorthland Pioneer & NAU
  • Airport (SOW)2 Runways • Daily PHX Flights
  • From Phoenix175 Miles (3.2 Hours)
  • From Tucson195 Miles (3.5 Hours)
VISIT HEADQUARTERS

Show Low Chamber & Tourist Center

Stop by 81 E. Deuce of Clubs (Open 9 AM – 4 PM) or tap a directory category below:

📍 Navigate to 81 E. Deuce of Clubs

Show Low Chamber of Commerce & Tourist Information Center

Looking For A Local Business?

Start here. Every business below is a Chamber member — local, trusted, and part of Show Low.

Show Low Chamber of Commerce & Tourist Information Center

Discover Show Low: Lakes, Trails & Four Seasons

Surrounded by 2,000,000 acres of National Forest, cool mountain lakes, and 120+ miles of trails. Start exploring below, then connect with our local Chamber members for gear, rentals, dining, and stays.

Lakes & Boating

Fool Hollow Lake & Show Low Lake

Year-round trout and bass fishing, kayaking, paddleboarding, and lakeside camping surrounded by towering ponderosa pines.

Trails & Forest

White Mountains Trail System

Over 120 miles of interconnected multi-use trails for hiking, mountain biking, horseback riding, and scenic forest exploration.

Parks & Fairways

176 Acres of Parks & 7 Area Golf Courses

Play cool summer rounds across 3 public and 4 private area golf courses, or enjoy Show Low City Park’s pickleball courts, playgrounds, and events.

Main Street & Heritage

Deuce of Clubs & Local Culture

Stroll Show Low’s historic main thoroughfare for local shops, cafes, 3 area museums, and seasonal community festivals.

Official Tourist Information Center

Pick Up Free Trail Maps & The Show Low Guide at The Hub

Stop into the Show Low Chamber at 81 E. Deuce of Clubs for printed trail maps, lake conditions, local brochures, and one-on-one recommendations from our team.